John Miller
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Due to the abundance of information and stimuli in today's society, customers are becoming less attentive. Marketing and communication experts have emphasized storytelling, or rather, the creation of stories around companies or products, in an effort to draw customers in, foster engagement, and increase sales.Apple, Disney, Coca-Cola, Ford, Havaianas and Nike are excellent storytellers and that is the fundamental similarity that unites them as influential...
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Reading a book is all it takes to make a personal difference.Today in London. Leonard Want, a behaviourist and specialist in nonverbal and linguistic persuasion, is given an unusual assignment: he must assist God in deciding whether to once more wipe off the human species. There's only one minor problem: in addition to God, who is an old, vulgar, chain-smoker, Leonard also has to contend with a number of irritable archangels, a killing angel who hates...
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The news is now dominated by finance. Its complexity, the size of the sums at risk, the speed at which fortunes may be made or lost, the dance of stock markets and currencies, the rise of forces outside the authority of states-all of this attracts or alarms. What some people see as a win for efficiency and freedom is merely the deadly upheaval of capitalisms to others. The author's initial goal in this essay is to dispel worries based on ignorance...
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Advertising is no longer the weapon of mass seduction that it was in the era of its triumph. While the collection of personal data on a massive scale has brought advertising into a radically new world, the responsibility it bears is immense. How to dream without betraying, to make people want without manipulating? How can a collective imagination exist when the public space is fragmenting before our eyes? In this hard-hitting and insightful text,...
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In all sectors of society there are flourishing references to ethics and the claiming of values, an expression of the deep need for new benchmarks or moral principles for a disoriented era. The author endeavors to analyze and criticize the reigning confusion in this recourse to ethics.
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You want to know how to invest money intelligently but you don't want it to serve the arms industry or contribute to an overexploitation of nature? You then belong to a growing group of people who are looking for ways to invest their money ecologically and ethically - eco-ethical investors. They no longer see returns from a financial perspective alone, but also in the context of social and environmental sustainability. Those who declare that you cannot...
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How do the billions of organized crimes manage to evade controls? Who are the men in the shadows who help the godfathers of international drug trafficking to launder their fortunes? To dismantle these networks, police captain john miller applied the methods of criminal investigation. Spinning, wiretapping, sound systems... For several years, his team traced the dirty money river. This hunt resulted in spectacular seizures. In 2018, 18 million euros...
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When Anna and Sadie discover the diaries of their mother, Rebecca, in the days following her death, they learn that her life was far more complex than either of them knew: a garment worker in early-1900s New York; the reluctant wife in an arranged marriage to an ailing and abusive husband; the improbable friend of a pregnant prostitute. But the diaries reveal more than just surprising details about Rebecca's life: they also point to a family secret...
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How to change your life such that it is no longer harmful to you or to others.Author john miller shares his experience and offers us all advice on how to avoid being toxic.John miller, an author, act, comedian, and columnist, finds after believing herself for two-thirds of her life that everyone was black and evil and that she was the only nice person, that he is the poisonous person. He saw this connection following a cordial relationship that ended...
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Do you often end the month uncovered? You manage your finances correctly but you can't get them to take off? Want to invest but don't know how to go about it? Thanks to this book, you will learn to: * regain control of your personal finances; * free yourself from toxic debts and build up savings; * generate passive income; * choose your financial investments; * invest in real estate. Financial freedom is accessible to all women, regardless of their...
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If you want to learn how to trade professionally on the stock exchange, you have to be aware that there is no one way and there is no holy grail of trading either. Becoming a professional trader is sometimes a hard and rocky road. But those who have walked it know that investing the time, effort, and dedication into trading is worth it.
This book explains the most important basics that are required for professional stock exchange trading. The logic...
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Leer un libro es todo lo que se necesita para marcar una diferencia personal.Hoy en Londres. A Leonard Want, conductista y especialista en persuasión no verbal y lingüística, se le asigna una tarea inusual: debe ayudar a Dios a decidir si borrar una vez más a la especie humana. Solo hay un problema menor: además de Dios, que es un fumador empedernido, viejo y vulgar, Leonard también tiene que lidiar con una serie de arcángeles irritables, un...
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John miller, a well-known (appalled) economist and commons expert, bases his suggestions for new public policy directions on the upheavals caused by the coronavirus epidemic. He suggests a progressive transformation of public services into common goods by mapping these novel concerns related to anthropocene insights. The book "economics of the common good" was published in 2016 by economist and nobel winner jean tirole (puf). A work lauded by liberal...
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You are about to create your business, you have recently created it or you are already running your small business: this guide to getting started and to last is made for you.
Filled with practical advice, expert advice and testimonials from entrepreneurs, this book will guide you and provide you with concrete solutions to build your success in the long term.
· What are the ways to convince new prospects?
· How to master and perfect the customer...
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This book has a very grand ambition. That of putting forth a fundamentally new economic theory-the symbiotic economy-that could bring about the coexistence of humans and nature.John miller offers a synthesis of numerous methodologies and fields of study that have gained attention recently, including permaculture, the circular economy, the economy of functionality, peer-to-peer lending, the social and solidarity economy, and complementary currencies....
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Peak oil is back. In the 2000s, the idea that oil production would soon peak before declining shook the energy world. The shale oil boom in the united states seemed to invalidate this forecast, offering a reprieve to a world still addicted to oil. But this boom reveals its weaknesses, and the countdown continues. Without sufficient reserves, world production is likely to decline in the coming years. Based on hitherto confidential geological and industrial...